There is no question that the world is going through unprecedented times. Most of us never saw a situation of the magnitude of the Coronavirus Pandemic coming, and world markets reflect that. Prepared or not, as an Airbnb host, it is unfortunate to see bookings drop during these times. Luckily, there are some things you can do to increase Airbnb bookings during the Coronavirus pandemic.
Airbnb has seen a significant decrease in new bookings, which isn’t helped by plummeting world markets. Markets in metropolitan areas have been hit the hardest, whereas smaller and more remote markets are doing somewhat better, but are still feeling the hit.
Despite the global threat of the virus, there are some opportunities for hosts. Borders were closing and flights gradually came to a halt. Soon, it was primarily medical professionals and stranded personnel who required a place to stay. Even as border restrictions have eased, COVID cases are still high in many places, so it’s still important to consider the impact of Coronavirus on people’s ability or willingness to venture out.
Forget the past for a minute, especially if your main clientele are leisure guests. In times like these, you need to adapt and tailor your listing to those who require accommodation for good reason. And, unlike grocery and supply stores, increasing the price of your accommodation to make up for lost revenue is not the way. Changes in short-term rental needs since the beginning of the Pandemic have offered new opportunities for hosts and guests alike.
Those who may be looking for an Airbnb are:
Of course, there are a few folks who still decide to travel and appreciate the isolation a rental property provides over a hotel, but the above groups are ones you could be focusing on to increase your bookings. There are a number of ways to increase Airbnb bookings as Coronavirus continues by simply modifying your listing.
Extreme circumstances mean taking extreme measures. Making sure your property is listed everywhere you can think of will help your bookings increase. Listing on social media, other booking platforms, on your own direct booking site, or anywhere else properties are listed is bound to have positive results. There might be someone who stumbles across your listing who has a loved one in need of a place to stay due to restrictions or flight cancelations, you just never know. Listing your rental elsewhere during these times is essential to increasing bookings, especially at short notice.
If there is one piece of final advice for increasing Airbnb bookings during the Coronavirus pandemic, it is to reassure your guests. Any reassurance at this time will help your guest satisfaction and overall rating skyrocket, meaning when this is all over, you can get those bookings rolling in!
Once you have implemented the measures stated above, you will be well on your way to increased bookings. If you happen to already be hosting a guest, ask them if they would like to extend their stay, as they might not feel comfortable traveling. Make sure to lower the nightly price for them and tell them the discount you can offer.
We are all in this together and we, as an Airbnb community, will come out stronger. Host and guest safety are a priority, so please stay safe and follow all government restrictions and Airbnb cleaning policies. Happy hosting!
Jake Leavy has worked in the content industry for 8+ years. Travel writing has been his main focus, however, he also has luxury hotel management experience under his belt. He has traveled to over 50 countries and loves immersing himself into different cultures. Jake combines his passion for travel and hospitality experience to offer hosts tips and tricks to improve their business.
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