Short-term rental marketing image made in Canva

How to Use Canva to Make Your Short-Term Rental Stand Out Among The Best

AirHost Academy is a participant in affiliate marketing programs, such as the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to and affiliated sites. AirHost Academy is not affiliated with Airbnb or any of its underlying companies in any way.

In today’s highly competitive short-term rental market, it has become more crucial than ever to distinguish yourself from the crowd. An economical and effective way to achieve this is by using Canva, an online graphic design platform, to create stunning visuals and marketing materials that are sure to convert into bookings.

What Is Canva?

Canva is an online graphic design platform that offers so many tools to help you create professional-looking photos, documents, videos, and designs for your short-term rental without breaking the bank. While there is an option to purchase a professional plan, the free version of Canva is a robust offering that provides countless options for great designs.

What Can You Create With Canva to Make Your Listing Stand Out?

  • Stunning Listing Photos and Videos: While you can easily create your own designs, Canva provides many templates and tools to help you design and edit professional-looking photos and videos that will make your listing stand out in search results and on your website. You can use Canva to enhance your existing images, create new ones from scratch, or incorporate text and other design elements to make your images visually appealing.
  • Design Welcome Books and Guides: With Canva, you can create welcome books and guides that will make your guests feel warmly welcomed and well-informed about your property. When using templates, you can effortlessly add information about your listing, the local area, and house rules to create an informative and engaging welcome book. Additionally, if you require prints but lack a printer, Canva offers a convenient print-on-demand service so you can print and ship right to your door.
  • Create Beautiful Signage for Your Property: When you use Canva, you can design eye-catching signage for your property, such as welcome signs, property rules, and emergency contacts. This will help ensure your guests know what to expect and your expectations while they are staying at your property.
  • Get Noticed with Marketing Materials: Canva makes marketing easy by providing user-friendly tools for creating marketing materials and social media posts. This enables you to reach a wider audience and generate more interest in your listing. Flyers, brochures, and social media posts are effective ways to spread the word about your vacation rental. This is another great opportunity to take advantage of their on-demand printing service.
  • Create QR Codes for Easy Sharing: Generate QR codes for your listing, website, or Google reviews page using Canva. These QR codes can be used on marketing materials and business cards, allowing potential guests to access review links or your website with a simple point and click with their phone. QR codes can also be placed on appliances and other items in your vacation rental, so guests can have direct access to instructions or additional information stored in a Google doc or other online location.
  • Create a Free Website for Your Listing: Canva enables users to create a free one-page website, which provides another opportunity to showcase all the essential information about your listing. Share this custom-designed page widely to increase your listing’s visibility.

Additional Tips for Using Canva for Short-Term Rentals

  • Use high-quality images and videos to help potential guests envision staying at your rental property. High-resolution images that showcase your property in its best light will entice guests to book. Check out 7 Ways To Set Up your Airbnb For A Photoshoot.
  • Keep your designs simple and easy to read to ensure guests can find the information they need quickly and effortlessly.
  • Take advantage of Canva’s templates to streamline your design process. Personalize pre-existing templates or consider purchasing higher-quality ones that only require minor modifications.
  • Maintain consistency by incorporating your branding elements, such as fonts, colors, and logos, throughout your designs. A cohesive brand identity will make your projects look professional and save you time in the long run.
  • Regularly update your designs and information to reflect any changes to your property. This ensures that your marketing materials remain accurate and up-to-date.

In Conclusion

If you aren’t sure which template is right for you, we’ve got you covered. Our Canva Welcome Book templates are designed specifically for hosts with short-term rentals. Choose from three templates and download yours today, so you can get started creating a Welcome Book that will wow your next guests. 

Canva is a powerful and popular tool that can significantly enhance short-term rental hosts’ listings and businesses. By leveraging Canva’s free or paid features, hosts can create visually appealing content, differentiate themselves from competitors, increase booking rates, and leave a lasting impression on their guests. Get your free Canva account today and get started!

Have you used Canva to promote your listing or improve your guest experience? Share your ideas in the comments below.

About the Author Beth McGee

Beth McGee is an Airbnb Superhost and a home cleaning and organization expert. Beth enjoys helping hosts succeed in the short-term rental industry through virtual services such as listing setup, guest relations, and creating an excellent guest experience. She is the author of Get Your House Clean Now: The Home Cleaning Method Anyone Can Master, a best-selling book that has helped thousands of readers improve their well-being and STR experience by transforming their homes into spaces of comfort and cleanliness.