Tips on How to Write Your Airbnb Listing Description

Airbnb Listing Description Samples

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Your Airbnb listing description is the first thing a potential guest will look at after clicking on your listing. It needs to be written very carefully to make your listing stand out from the competition. A common mistake that a lot of hosts make is to skip writing a long hosting description altogether. Airbnb’s search ranking algorithm prefers complete listings over listings that are missing things like descriptions, house rules, or amenities. Make sure you spend a good amount of time thinking about your listing’s best selling points and features.

What Do I include in My Airbnb Listing Description?

Airbnb limits the length of the listing description so you want to put your best copy in this section. A lot of guests won’t bother to read beyond the description to section that follows it, so make the description great!

Include amenities that other listings in your market don’t have. Make your listing stand out by telling the guest why it is the best option in your area. If you have cool features like a fire pit table or a smart TV, be sure to describe them. If you have convenience items or smart home devices like smart locks, smart lighting, Amazon Alexa, or a smart thermostat, be sure to tell guests about them to peak their interest.

Mention whether or not you provide cable TV or streaming services. Other things like board games are helpful, so the guest knows they’ll have some kind of entertainment.

Sell an Experience, Rather Than A Physical Space.

Start sentences with verbs and give the guest a call to action. Use phrases like “experience nature,” or “enjoy luxury”. Use a lot of positive adjectives when describing the space. Instead of saying “Master bedroom with a bed”, say “amazing master bedroom with luxury king bed and private bathroom.”

Be Accurate

Accuracy in your Airbnb listing description is very important. If guests feel like they were misled by the description, this might impact your overall reviews on Airbnb. You might even end up having to get a review removed.

Samples of Good Airbnb Listing Descriptions

Have breakfast sitting by the natural wood breakfast bar, or up on the rooftop deck, enjoying the sunshine. This classy loft boasts open-plan living, with exposed brick and stunning artwork. An ideal base to explore Chicago from.

Hang Out on the Rooftop Patio of a Chicago Loft

Admire the view of St. Peter’s from the sunlit patio of this elegant studio apartment. This home boasts a crisp, contemporary vibe while still feeling comfortable and inviting. Enjoy a convenient kitchenette, breakfast nook, and soothing soaking tub.

Holiday in Style at this Elegant Roman Space

Samples of Poor Airbnb Listing Descriptions

My place is close to Ski Resorts, Hiking, Lake, Horseback Riding, Forest. Quiet neighborhood, comfortable, roomy and relaxed home. My place is good for couples, solo adventurers, and business travelers. Discount to active military families and children stay for free. I love to cook, so unless business takes me away, you are welcomed to join me for breakfast; anything from oatmeal, home fries, veggie omelets, pancakes, homemade biscuits and gravy, or my world-famous cornmeal waffles.

ROMANTIC CABIN IN THE WOODS! Very quiet forested neighborhood in Big Bear City. A true mountain retreat with high, open-beam wood ceilings, romantic wood-burning fireplace, and rustic d├ęcor. 2 QUEEN BEDS! Fully equipped kitchen, full bath, DIRECT ENTRY GARAGE with WASHER AND DRYER! SBC (Phone number hidden by Airbnb) -SUP-R

These are poor Airbnb listing descriptions because they don’t really create an experience in the mind of potential guests. There are multiple typos and poor grammatical choices. There’s also a phone number included which Airbnb has blocked out!

Description Generator for Airbnb Listings

If you’d like more help creating a description, you can use our free Airbnb Title & Description Generator. It should give you a great start in crafting your descriptions.

Update Your Listing Description Across All of Your Platforms

If you list on Airbnb competitor platforms, hopefully you are using vacation rental management software. If not, this can help you keep all of your listing information in sync across all of your booking channels.

Don’t Forget Photos

Your Airbnb photos are even more important than your listing description. You’ll want to make sure that they stand out in Airbnb search results.

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About the Author Kevin Kelsey

Originally from Connecticut, Kevin moved to Los Angeles in 2013 and worked his way up to becoming an editor on award-winning reality TV shows. Kevin owns 4 short term rentals in Southern California and founded AirHost Academy to help other hosts improve their business.